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Foakleys Airbrake Goggle

Cheap Oakleys announced today that the highly anticipated Oakley and snowboarding sensation Shaun White’s new Boiling Snow Air&Style is now available in Beijing. Following the success of last year’s event in China, the world’s fastest-growing snowboarding event is once again bringing together the world’s best snowboarders. The event is expected to bring the sport back to its peak.

“Thanks to our partner Shaun White, last year’s Boiling Snow was a huge success and the world’s attention was focused on Beijing. This year we’re looking forward to what the world’s top snowboarders have to offer,” said Colin Baden, CEO of Oakley. Oakley CEO Colin Baden said, “We are proud to have Sean as a member of the Oakley family, and his unique vision for the sport has resulted in some of Oakley’s greatest innovations in winter sports equipment technology. We are thrilled to introduce Oakley’s revolutionary innovation, the foakleys Airbrake goggle, signed by world-class icon and Oakley brand ambassador Shaun White, which has become one of Oakley’s most iconic products. It has become Oakley’s most iconic product.”

Foakleys Airbrake Goggle
Foakleys Airbrake Goggle

Says Baden: “Young people in China are experiencing a huge change in their cultural life. They embrace extreme sports, music, and urban culture; and China’s rapid growth has tremendous consumer potential. I believe that Boiling Snow will ignite their passion for snowboarding and more extreme sports.”

“I’m honored to be back in China with Boiling Snow,” said Shaun White. “The Bird’s Nest, the site of the 2008 Olympics, is the coolest place to compete, and it’s incredible to have Boiling Snow here! I’m also looking forward to watching the China Youth Snowboard Tournament at Giorgio Snow World and meeting China’s new snowboarding stars. It will be a great honor for me to be a part of this exciting event with Oakley and to witness the rise of snowboarding in China.”

Sean White has been Oakley’s exclusive contract athlete since he was a teenager. As a brand ambassador for Oakley, he is currently promoting Airbrakeā„¢ goggles, Oakley’s next revolutionary innovation in performance. It is designed for quick and easy lens changes, taking full advantage of Oakley’s Performance Color Series lenses. “The Airbrake is a revolutionary product in snow goggles,” said White. “I can change out my lenses in seconds, so my visual experience can be adjusted at any time based on the weather.”

In addition to his professional collaborations, White has been working with Oakley to design lifestyle products, including the Holbrook line. These are glasses that represent classic American style with fake Oakleys High Definition Optics and frames made of comfortable, lightweight and crush-resistant O Matter Technology material.

Prior to the snow boiling competition, an exciting Oakley Rookie Challenge China Snowboarding Rising Stars competition was held today. Chinese snowboarders under the age of 25 competed in a fierce competition. Shaun White attended and watched the competition, and met the winners.

Participants in the “Oakley Sean White Snowboarding Air & Style” on December 3 include: last year’s winners Sebastien Toutant, Mark McMorris, Seppe Smits. Halldor Helgason, Torstein Horgmo, and many other world class athletes will be competing for the Boiling Air&Style Ring of Honor. They will be competing for the Boiling Snow Air&Style Ring of Honor, and the winner will receive up to $100,000 in prize money. Spectators at the Bird’s Nest are expected to exceed 20,000.

“The Oakley Shaun White Boiling Snow Air&Style is an integral part of the TTR World Snowboard Tour, a nonprofit organization dedicated to building snowboarding into a global sport. It is dedicated to making snowboarding a world-class sport and to providing snowboarders with top-level competitive opportunities. As the highest level six-star event on the TTR World Snowboard Tour, Boiling Snow represents the highest level of competition in the world of snowboarding.

Shaun White, born in 1986 in San Diego, California, is a two-time Winter Olympics gold medalist and X Games gold medalist, having won his first amateur snowboard competition at the age of seven. Since then, he has won the snowboard slopestyle and halfpipe competitions. His presence in the sport of skateboarding is equally impressive. Today, he is one of the most highly regarded extreme sports athletes in the world.